YouTube marketing is a strategy that involves a powerful mix of tactics for promoting products/services or brands. This includes the creation and uploading of promotional videos on the company's YouTube channel, working with influencers and using YouTube's advertisements, etc.
First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website.
Over 90% of people surveyed by Google are discovering new brands and products on YouTube, and 40% of those people have purchased one or more of these brands and products. Moreover, YouTube ads are 84% more likely to receive viewers' attention than TV ads — and this attention leads to impact!
Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.
As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.
Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?