Twitter marketing is the process of promoting your brand and its products or services through Twitter. It involves a well-established social media marketing strategy to create and publish content on the platform.
Twitter is honestly the most highly effective platform to establish your brand's personality and awareness. With the help of Twitter, you can initiate a conversation with your audience and can use the best social media marketing tools for the automation of Tweets as well.
Twilert is a Twitter marketing tool that helps in social listening. This Twitter tool fetches the right information you've asked for. Twilert sends you an e-mail every time your brand name, selected hashtags, or keywords are mentioned on Twitter.
Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.
As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.
Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?