LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.
LinkedIn is a social media platform that can be used to build brand awareness and relationships with consumers. By posting engaging content and participating in industry discussions, businesses using LinkedIn can market to potential customers and partners.
LinkedIn Marketing is good for large B2B companies looking to promote their brands by reaching professionals through highly targeted ad campaigns. The platform offers lots of options for targeting, so LinkedIn Marketing is a great tool for enterprise B2B marketing campaigns with a very specific audience in mind.
Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.
As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly.
Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. Are you reaching more people on social media than last month? How many positive mentions do you get a month? How many people used your brand’s hashtag on their social media posts?